Just because something has always been done one way, it doesn’t mean it’s the right way.
The word cambia means change in Latin. To us, it means challenging conventional wisdom, and even if you don’t change direction, understanding the alternatives. Cambia Factor takes a learn the rules so you can break them approach, which results in more efficient processes and more relevant answers. Before pursuing a path that might be a dead end, Cambia Factor asks: Is this really what we need to track? Is it what we need to develop?